What is product feed management?
With several products or marketing within one or two channels, the online store does not have to worry about its product feed. When the offer includes thousands of products and the brand wants to reach its users in every possible channel, the product feed becomes one of the most important tools for coordinating marketing.This does not mean, however, that the need for efficient product feed management applies only to the largest players. It is difficult to set a border from which it begins to be a business necessity, and it ceases to be only a tool for building an advantage over the rest of the market.For many companies, however, it is still not obvious what a product feed is and what it has to do with their daily activities.
