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50+ PPC Statistics Every Marketer Needs to Know in 2025

9 wrz 2025 50+ PPC Statistics Every Marketer Needs to Know in 2025

PPC is evolving fast, and the numbers say it all. Our latest stats show what’s working right now, where ad costs are going, and how people are clicking. If you run Google, Meta, or display ads, this data can help you plan better and get more out of your budget.

40+ Shopify Statistics Every Merchant Needs to Know [2025]

20 sie 2025 40+ Shopify Statistics Every Merchant Needs to Know [2025]

Shopify now controls almost a quarter of the ecommerce market. Find out why 4.8 million online stores globally choose Shopify and how your store can benefit from the 800+ million shoppers Shopify stores serve.

Best Practices for SEO and Product Feed Optimization

9 sty 2024 Best Practices for SEO and Product Feed Optimization

In the context of SEO, Google is most frequently mentioned. However, SEO is present wherever an algorithm determines the display order of content - on Facebook, TikTok, or in comparison platforms like Ceneo.In practice, product feed optimization - seemingly unrelated to any specific search engine - is one of the key elements of SEO, including presence on Google.

SEO, a optymalizacja feedu produktowego - najlepsze i dobre praktyki

8 sty 2024 SEO, a optymalizacja feedu produktowego - najlepsze i dobre praktyki

W kontekście SEO najczęściej wymieniana jest wyszukiwarka Google. Jednak SEO występuje wszędzie tam, gdzie algorytm decyduje o kolejności wyświetlania się treści - na Facebooku, TikToku czy w porównywarkach takich jak Ceneo. W praktyce więc optymalizacja feedu produktowego - pozornie niezwiązana z jakąkolwiek wyszukiwarką, jest jednym z kluczowych elementów SEO, wliczając w to również obecność w Google.

Mastering Variant Products: Best Practices for Handling Variants in Google Merchant Center

5 lip 2023 Mastering Variant Products: Best Practices for Handling Variants in Google Merchant Center

Variant products, such as different colors, sizes, or styles, play a crucial role in e-commerce. Managing these variants effectively in your Google Merchant Center product data feed is essential for accurate and organized product listings. In this article, we'll delve into the concept of variant products, explore options for representing variants in the feed file, discuss utilizing custom labels for variant grouping, highlight best practices for organizing and presenting variant products, and emphasize the importance of accuracy and consistency in variant data.

Optimizing Product Visibility: Troubleshooting Feed Files for Google Merchant Center

30 cze 2023 Optimizing Product Visibility: Troubleshooting Feed Files for Google Merchant Center

When working with Google Merchant Center, it's essential to ensure that your feed file is set up correctly to optimize the performance of your product listings. However, issues can arise that may cause errors or prevent your products from being displayed correctly. In this article, we'll explore common issues that can occur in feed file setup, provide guidance on identifying and resolving data validation errors, offer troubleshooting tips for missing or incorrect product information, and share useful tools and resources for addressing feed file issues.

The Blueprint to Effective Product Categorization: Structuring for Success

28 cze 2023 The Blueprint to Effective Product Categorization: Structuring for Success

A well-planned product category structure plays a vital role in driving conversion rates and maximizing the potential of your e-commerce business. By organizing your products strategically, you can provide a seamless shopping experience, guide customers to relevant offerings, and ultimately increase sales. In this article, we'll explore the importance of a well-planned product category structure and provide insights on how to optimize it for improved conversion rates.

FeedValidate.com - How do we run our tests and how to improve your score?

22 cze 2023 FeedValidate.com - How do we run our tests and how to improve your score?

In the landscape of product ads, taking proper care of your data is a must. This is the main reason behind the creation of our feed validator. In this article we will share some insights into our logic and process of scoring your product data feeds, and how to improve on this metric.

9 reasons why you should implement a chatbot for customer service

15 cze 2023 9 reasons why you should implement a chatbot for customer service

Lower sales costs, greater customer satisfaction, and 24/7 availability are just some of the benefits that can be obtained with chatbots.Exceptional customer service is one of the most effective tactics for gaining a competitive advantage without decreasing margins or resorting to a price war. The American Zappos store and the European Zalando are proof that the customer experience might become a distinguishing feature even when competing against the biggest enterprises such as Amazon or eBay.

9 powodów by wdrożyć obsługę klienta przez chatbot

15 cze 2023 9 powodów by wdrożyć obsługę klienta przez chatbot

Niższe koszty sprzedaży, większe zadowolenie klientów i dostępność 24/7 to tylko kilka przewag, które można uzyskać dzięki chatbotom. Wyjątkowa obsługa klienta jest jedną z najskuteczniejszych taktyk uzyskiwania przewagi nad konkurencją bez obniżania marż i angażowania się w wojnę cenową. Amerykański sklep Zappos i europejski Zalando są dowodami, że właśnie idące za doskonałą obsługą doświadczenie klienta staje się wyróżnikiem nawet w konkurencji z tak potężnymi podmiotami, jak Amazon czy eBay.

What is Google Ads Data Hub

11 maj 2023 What is Google Ads Data Hub

The General Data Protection Regulation (GDPR) has brought many new challenges related to the personalization and matching of online advertising. One of the key elements of the regulation that affects how online advertising works is protecting consumers from excessive use of data collected by publishers and advertisers. In particular, it concerns data such as gender, age, and other data that can be considered as data close to the user's personal sphere.Before the GDPR implementation in Europe, it was possible to transfer data between Google platforms, which at the end of the day enabled the identification of even a single user and reaching him or her with a tailored advertising message.

Czym jest Google Ads Data Hub?

11 maj 2023 Czym jest Google Ads Data Hub?

Rozporządzenie o Ochronie Danych Osobowych (RODO) przyniosło wiele nowych wyzwań związanych z personalizacją i dopasowywaniem reklam w internecie. Jednym z kluczowych elementów rozporządzenia, które mają wpływ na działanie reklam w internecie jest ochrona konsumentów przed nadmiernym wykorzystaniem przez reklamodawców. Szczególnie chodzi o dane takiej jak płeć, wiek i inne dane które można uznać za dane będące blisko osobistej sfery użytkownika.Zanim RODO weszło w życie możliwe było przenoszenie danych pomiędzy platformami Google, które na koniec dnia umożliwiały identyfikację nawet pojedynczego użytkownika i docieranie do niego z dopasowanym przekazem reklamowym.