5 ways to personalize marketing communication for your ecomm
From retargeting to complex landing pages and email communication - e-commerce companies have many tools to make the customer feel special.Online shopping is very popular in Poland. The Gemius study shows that only 23 percent. Polish internet users did not buy anything online last year. The buyers are dominated by people with higher education (41%), inhabitants of large cities (32%) aged 35 to 49 (34% of respondents). There is also a slight advantage of women among buyers (53%).Online shopping is also not the domain of the richest - the majority of online buyers (56%) assess the financial situation of their households as average, and 38% as average. as good.The pandemic also had an impact on this form of shopping - for 13 percent of respondents, the Internet has become the channel of first choice. These customers expect the highest quality service from online stores, and one of the tools to ensure it is personalization of communication.
