Video online - the role in building company's strategy
Although TV advertising has been known for decades, the moment videos appeared online was a complete game-changer. The amazing possibilities the Internet offers mean that the videos we see online have almost nothing in common with traditional TV advertising. Video marketing as a thought-out concept uses multi-channel operations which are all based on the idea of communicating with customers through videos posted online. Today the role of video marketing in building a company's strategy is often of key importance when we put effort into creating our business, image or sales.